June 6, 2009
You try to forget the many embarrassing moments in selling. Even so, one of my more uncomfortable incidents stays in mind 20 years later. Maybe that’s because I managed to salvage it — more or less.
Here’s what happened.
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June 3, 2009
Have you ever been on the receiving end of a sales presentation that made you wish you were almost anywhere else?
In the business-to-business software industry where I work, we’re guilty of heinous neglect of basic communication principles.
What’s so bad about our presentations? Nothing — if you don’t mind excessive length, jam-packed PowerPoint slides, lack of [...]
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