Approach Senior Executives Carefully

by Scott Silverback

in Preparation, Prospecting and Lead Generation

If you approach an executive carelessly, it could be 'game over' for you very quickly.

Be well prepared when you call high.

If you call high and aren’t ready for the conversation, it could end your life prematurely – at least in that account.

Have you heard about vibratory courtship?

No, this isn’t about kinky sex — at least not for humans.

It’s the way a male spider approaches a web-spinning female without being mistaken for dinner.

The male taps carefully on the web in a special spider code that tells her he isn’t a bug to eat.

Once she signals her receptivity by raising her front legs, he approaches quickly and does his business. If he’s lucky he escapes with his life. Sometimes the male messes up the approach and gets eaten.

The point? When you approach a senior executive, you’d better be prepared to do it in the right way. Because if you make a bad impression at that level, you’ll have a very hard time recovering for as long as he or she remembers you and your company.

Stay fresh.

– Scott Silverback

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