What’s so annoying about so many marketers?
Is it their brainless PowerPoint presentations?
Is it their focus on pointless activity that doesn’t measurably generate revenue? Is it that they’re not accountable for anything other than meeting deadlines and staying in budget?
Is it that they’re preoccupied with theoretical ideas like branding and couldn’t care less about down-to-earth activities like lead generation?
Is it that any leads they generate are mostly worthless?
Is it their likelihood to describe your product or service as a “revolutionary,” “unique,” “seamless,” or “end-to-end” solution, regardless of what it may be?
Is it that they know almost nothing about customers and spend almost no time in the field trying to learn anything?
Or do they spend so much time in the field that they’re causing problems with your customers?
C’mon. Let’s pile on. Get it off your chest.
Stay fresh.
– Scott Silverback